| A week in the life of.... |
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Posted: Thursday, August 19, 2010 5:23 pm
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Stuart Roberts, European Director of Marketing at Sealed Air.
Monday
Start of a busy week, I’m in Barcelona to kick off our annual European sales meeting. We’ll be launching a number of new products this year including the Instapak Complete, FasFil paper packaging, PackTiger Hybridand New Air I.B. Express systems, all of which have real differentiators against current packaging systems in the marketplace. The product managers in my team are busy putting their final touches to the demonstrations they’ll be running over the next two days to our sales force across Europe.
Tuesday
The meeting is going well with a real buzz around the sales force regarding the new products. The German team see the new PackTiger Hybrid, the first complete paper packaging system in the industry that offers selectablevoid-fill or cushioning material at the flick of a button, as having real potential in their market, while the French, UK and Italian teams see real potential in the Instapak Complete System. The system offers faster, more reliable production of Continuous Foam Tubes (CFTs) with minimal foam usage, providing a cost-effective foam-in-bag system capable of keeping up with today’s busy production schedule and demands.
Wednesday
Another early start on Wednesday to ensure we get the most from the meeting. My team complete the demos in the morning and we field any questions before heading off to the airport. Catch up on e-mails while at the airport, which includes a couple regarding the International Safe Transit Association (ISTA) European Packaging
Symposium, where I’ll be giving a presentation on ‘The Packaging Value Analysis Model’ – Understanding the True Cost of Packaging. The event takes place in October and my slot will cover how using a Packaging Value Analysis (PVA), companies can make significant cost savings while packaging and protecting products. It looks at how the cheapest packaging option is often not themost cost effective one when you take into consideration the price of damaged products.
Thursday
Back in the office in Kettering, UK, where I have a meeting with our communications agency to discuss amongst other things ‘Professor Packaging’ and a new online PVA Calculator we’ve recently launched. I have a realcommitment to educating the European marketplace that investing more in developing a bespoke packaging solution can save significant money in the long term for businesses through eliminating product damage and the resulting possibility of lost customers. We recently helped one aerospacecompany save over six figures per annum by helping them to eliminate expensive component damage during transportation.
Friday
Friday and the week has flown by and today I’m in the Packaging Design &Development Centre (PDDC) in Kettering working with the lab technicians on designing a cost effective packaging solution for a boat propeller of all things. While my job is now marketing, I do have a background in packaging design and often like to get involved in cracking a brief. At the lab we have a number of pieces of kit such as vibration testing, drop testing etc to develop the best value and effective protective packaging solution for our customers.
That’s it, the end of the week has arrived and off home to enjoy a glass of red or two. |
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