Rowse Honey selection gift box

BrandOpus has designed the packaging for the latest sweet offerings from Rowse - Rowse Honey selection gift box and Cut Comb in Acacia Honey.

New research from Rowse shows that 10.5% of total honey is actually purchased during December due to entertaining, indulgence and gifting. With a 36% share of the UK honey market Rowse hopes that the gifting products will help to provide retailers with the chance to capitalise on this trend, boosting profits and category growth over Christmas.

For Cut Comb in Acacia Honey, the purveyors at Rowse have added a slice of Acacia comb to their biggest selling speciality honey. The pale golden honey is complimented with a tag and bow, adding an extra special gifting touch to the jar.

Rowse Honey selection gift box brings together mini editions of the company's best selling products. Rowse Honey selection gift box and Cut Comb in Acacia Honey build upon the longstanding and award winning partnership between BrandOpus and Rowse. BrandOpus designed the identity and brand architecture across the entire portfolio, and in February 2012 will pick up a DBA Design Effectiveness award in recognition of the redesign's success.

Kirstie Jamieson, marketing manager at Rowse, said: "We're really excited about our latest addition to the Rowse range of honeys. The design allows  the natural beauty of the product to shine through, whilst offering the perfect gift for Christmas giving."