| Innovia: Packaging Easter for Ganong Bros |
By: Rebecca Hubbard
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Posted: Tuesday, February 21, 2012 3:47 pm
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Innovia Films' renewable, compostable cellulose-based material NatureFlex has won Ganong Bros Limited's approval to pack its range of Easter confectionery in stand-up pouches.
Ganong is Canada's oldest candy company. It was founded in 1873 and remains family owned and operated. Its headquarters and manufacturing facility is in New Brunswick.
Bruce Rafuse, vice president of marketing at Ganong, explained: "We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second to differentiate us from the competition. We considered several alternatives, but based upon feedback from consumers and retailers decided upon NatureFlex due to it being compostable and the distinct competitive advantage this gives us. Our ultimate goal is to move all our products into compostable pouches."
The stand-up pouch pack is converted by Canada-based Genpak using compostable NatureFlex NKR laminated to a biopolymer sealant layer. "NatureFlex provides barriers to oxygen and moisture, which ensure the product maintains its quality. The film also printed and performed well on our machines," said Bill Reilly, development manager, Genpak.
The range of Ganong's Easter confectionery which is packed in the NatureFlex stand-up pouches includes: Chocolate Covered Cherry Eggs, Easter Eggs, Chocolate Covered Marshmallow Eggs and Easter Animal Jellies. These products will be available nationally in Canada in the run up to Easter.The pack design has already the caught the eye of the industry and won a PAC (The Packaging Association) Silver Award for 'Branded Package Made in Canada'. |
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