M Saver Lemon Curd

A new range of budget-priced food and drink will be available from January 2012, Morrisons has announced.

 
The new range will be called the M Savers value line - replacing the existing Morrisons Value range. The green and yellow themed packaging will be replaced by drawings of the products based on a white background.

The launch is part of Morrisons two-year plan to increase their own-label volumes, that will also include point of sale promotional material and press advertising campaigns.

Rival chain Asda is also preparing to relaunch its value Smart Price in the same month.