Rombouts are updating their one cup filter range with stylish new gold cups and new chic, contemporary packaging which clearly features the Fairtrade logo. Rombouts passionately believe in Fairtrade coffee and have been working with small producers since 1988. In store from  April - May each pack contains ten individual filter coffees and come in vacuum packed foil packets. The re-launch will be supported by a tightly targeted press advertising campaign in dedicated National Foodie magazines, PR, online marketing and a new website.  

Rombouts invented the one cup filter concept, which has become synonymous with the high quality filter coffee. These were introduced into the UK in 1965 and have grown in popularity ever since but there is still huge potential to grow this market by converting existing  instant coffee drinkers to drinking real filter coffee.

Consumer research showed that ¾’s of consumers prefer the quality taste of individual filter coffee to instant coffee and interestingly that ¼ of consumers did not even know that these unique little filters existed clearly illustrating the potential for future growth. Consumers wanted to know what they were buying be it origin or a specific style of coffee, the flavour profile and to be clear on the strength of the coffee. The new pack design is simple and straight forward clearly communicating all the above elements.

The Roast & Ground Coffee market is worth £146 Million with strong value growth of +12.6% and a volume growth of 6.4%*. Rombouts is the clear market leader with a 35% value share of the one cup filter sector of roast and ground coffee market.*Source IRI w/e 31^st Oct 09

Rombouts individual filters are the simplest and most effective way to serve a perfect cup of fresh coffee at any time. They are as easy and quick as making instant coffee, as you simply add water, but with the filter coffee taste. A perfect cup of coffee is guaranteed every time because there is a precise coffee to water mix and it is filtered for exactly the right amount of time.

Rombouts was established in 1896 and to this day remains a fully independent family owned business, passionately committed to sourcing and roasting the finest coffees. Rombouts uses only traditional roasting techniques, which means slow roasting the coffee beans for longer, resulting in a fuller more rounded flavour.

There are five one cup filter options catering for all tastes and all are Fairtrade:

Original Blend is the signature blend and has been everyone’s favourite since 1896.  A marriage of the finest blends from around the world, Rombouts’ Original Blend is a fully balanced coffee with a medium body and a rich aroma. This coffee is perfect for any time of the day.

Costa Rican coffee is a medium roast made from 100% Arabica beans grown at high altitudes. It has a delicious fruity flavour and a very smooth finish. This coffee is perfect for any time of the day.

Colombian is a medium roasted coffee grown at high altitudes and tended with painstaking care in the shade of banana trees. The well drained rich volcanic soils provide ideal conditions for growing fine high quality Arabica coffee beans. Colombian coffee is among the best in the world, rich, full- bodied and perfectly balanced. This coffee is perfect for any time of the day.

Decaffeinated – Our signature blend has been everyone’s favourite since 1896.  A marriage of the finest blends from around the world, Rombouts Origina Blend is a fully balanced coffee with a medium body and a rich aroma. All the original pleasures without the caffeine, suitable for any time of the day.

Italian Style coffee blend was inspired by the Italian tradition for serving in their coffee bars deliciously rich smooth chocolately, full - bodied roasts.  Its deep rich flavour and aroma make this ideal for serving at the end of a delicious dinner.

The new one cup filters are available in major supermarkets from April – May 2010 and also online at